"The rule seems to be that there are no absolutes, that what is rare is prized. Thus, in times of relative affluence, thin models become dominant."

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For that reason the simple test of the slogan 'Consume Less' as a basis for social action on the environment would be to tell it to the blacks in the ghetto. The message will not be very well received for there are many people in this country who consume less than is needed to sustain a decent life.

— Barry Commoner