"Consider the oddity of those drug commercials on television. Fifteen seconds of the purported therapeutic effort, followed by about 45 seconds of a rapidly muttered list of horrific possible side effects. When the ad is over, I can't remember a thing about what the pill is supposed to do, except perhaps cause nausea, liver damage, projectile vomiting, a nasty rash, a four-hour erection, and sudden death. Sudden death is my favorite because there is something comical about it being a side effect. What exactly is the main effect in that case? Relief from abdominal bloating?"