"When you pray, pray so that you may know Him. When you seek to simplify, do it as a means of knowing Him more. When you surrender, or behave with humility or sacrifice, do it with the sole purpose in mind to know Him."

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It's hard to predict what will happen with two brands in a market. Sometimes they will behave in a gentlemanly way, and sometimes they'll pound each other. I know of no way to predict whether they'll compete moderately or to the death. If you could figure it out, you could make a lot of money.

— Charlie Munger