"Ive always loved the idea of mythologies linked to or underlying everyday life, like the kami gods of Shintoism, where every rock, tree and stream has its own little god associated with it."

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Metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.

— George Lakoff