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In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult.
— Martin Sorrell
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It seems like people increasingly just can't be by themselves because they're so used to having an epicenter on the Internet that actually exists for other people. Until someone clicks onto your Facebook page, it doesn't mean anything.
— Cate Blanchett
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