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— Charlie Kaufman"Story ideas, but it's also musing on stuff that I'm thinking about. This leads me to this and this leads me to this. They're kind of random and haphazard. Often I can't find anything. Somehow, by doing that, even though I don't necessarily refer to them in a specific way, I have some sort of architecture in my head."
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Bill Sofield has the ability to understand the architecture of a space and how to utilize it in the most beautiful way. He can create completely different styles for his clients based on who they are and what their taste is. Our efforts have always been collaborative, and I value what he brings to the table architecturally and aesthetically.
— Tom Ford
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When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.
— Clayton Christensen
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