"What about self-awareness, the mysterious ability of the brain to reflect upon itself? Self-awareness can be tampered with by brainwashing, psychoactive drugs, electrical stimulation, political or religious propaganda, even advertising. A lifetime in front of a TV set may be the equivalent of a self transplant."

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Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.

— Joseph M. Kahn