"I myself don't know what makes my books work. I enter a bookstore and I'm frankly overwhelmed by the number of books in most of them, and I know people are buying mine."

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Business is war! Its leaders are strategic commanders, who boldly snatch victory from the jaws of defeat - and who perform other acts of derring-do. This kind of talk sounds great in the boardroom, and, for that matter, in the bookstore, where dozens of authors counsel would-be corporate warriors.

— Nathan Myhrvold