"I was a 12 year old kid in Northern Idaho listening to Billie Holiday and Lena Horne and Sarah Vaughan and Nat King Cole. This whole genre of music is a part of who I am."

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In the old days, a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout, as a way to find fans who wouldn't have ordinarily come across their genre of music.

— Alexandra Patsavas