"There's nothing wrong with commercial art. There's nothing wrong with consumer society. There's nothing wrong with advertising. There's nothing wrong with shopping and spending money and being paid. There's nothing wrong with any of these things. These are things we do. I just think it's important to look at them from a different perspective - to see how bizarre and banal these rituals we partake in are. It's just important to think about them, I think, and to carry on. Life is about retrospection, and I think that goes for every facet of life."