"A genuine sense of humor is having a light touch: not beating reality into the ground but appreciating reality with a light touch. The basis of Shambhala vision is rediscovering that perfect and real sense of humor, that light touch of appreciation."

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As a global company, ATT is proud to have its name associated with this great university and some of the most exciting college football in the country. We appreciate our strong working relationship with Texas Tech, and we are grateful for the university's leadership to make the Jones ATT Stadium name a reality.

— David George