"The tough thing about radio is I've met a lot of people in it who like my music. But it's hard for them to figure out how to play what they like when there's somebody up above them yelling 'you have to play this."

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Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?

— Arlie Russell Hochschild