"I play basketball to win a championship. That championship is everything to me. And thats what gets people to buy in to your brand - being a winner."

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I get invited to many more literary festivals than I used to because I'm associated with 'Slumdog Millionaire,' the brand. Many more doors have opened up for me as a result of the global success of the film, although I believe that I'm the same person that existed before it.

— Vikas Swarup