"My hope is that people will be repulsed by the character's complete lack of ethics and obsession with consumerism - that's what I was saying about the difference between the character's message and the film's message."

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In a consumer society, expectations dare not plateau, because a growing economy depends on rising expectations... The more we let our level of contentment be determined by outside factors-a new car, fashionable clothes, a prestigious career, social status-the more we relinquish control over our own happiness.

— Paul Brand