"If my acceptance of the office of Governor would serve my country, though my administration would be attended with the loss of personal credit and reputation, I would cheerfully undertake it."

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The organism is thus being preconditioned for the spontaneous acceptance of what is offered. Inasmuch as the greater liberty involves a contraction rather than extension and development of instinctual needs, it works for rather than against the status quo of general repression - one might speak of "institutionalized desublimation". The latter appears to be a vital factor in the making of the authoritarian personality of our time.

— Herbert Marcuse