"I have not been able to discover whether there exists a precise French equivalent for the common Anglo-American expression 'killing time.' It's a very crass and breezy expression, when you ponder it for a moment, considering that time, after all, is killing us."

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Place yourself in the background; write in a way that comes naturally; work from a suitable design; write with nouns and verbs; do not overwrite; do not overstate; avoid the use of qualifiers; do not affect a breezy style; use orthodox spelling; do not explain too much; avoid fancy words; do not take shortcuts as the cost of clarity; prefer the standard to the offbeat; make sure the reader knows who is speaking; do not use dialect; revise and rewrite.

— E. B. White