"It feels good to push yourself into uncomfortable territory. There's nothing more thrilling than feeling like, "This train might just come off the rails right now, in front of these people"."

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One way to feel good about oneself is to not fail. The easiest way to not fail is to not try in the first place. So, I see lots of people give up before they start. That way they don't have to face uncomfortable failures. They can sort of "remain on the sideline while the game is going on." While this may make people feel good about themselves, it won't get them any power or success. As any successful salesperson will tell you, if you haven't been rejected, you haven't tried enough with enough people.

— Jeffrey Pfeffer