"We do know that they are foreign missions today that are using Trump Towers, they say, why wouldn`t we want to show favor to the president of the United States? It would be offensive if we stayed at his competitor`s hotel."

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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

— Philip Kotler