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— Claude C. Hopkins"Impressive claims are made far more impressive by making them exact"
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One of the least impressive liberties is the liberty to starve. This particular liberty is freely accorded to authors.
— Arnold Goodman, Baron Goodman
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A theory is the more impressive the greater is the simplicity of its premises, the more different are the kinds of things it relates and the more extended the range of its applicability.
— Albert Einstein
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