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— Claude C. Hopkins"The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action"
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When you only have a million dollar annual budget and a Super Bowl ad costs $4 million, you have to do something very creative to get onto the Super Bowl.
— Allen St. Pierre
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Recent presidents have gone off on ad hoc adventures. They have set unattainable goal because they have framed the issue incorrectly, as they believed their own rhetoric.
— George Friedman
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