"The only useful information about the market will be what I create through expeditions into the market, through testing and probing, trial and error, by selling real products to real people who pay real money."

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Without scheming to do wrong, or to make others unhappy, there may be error and there may be misery. Thoughtlessness, want of attention to other people's feelings, and want of resolution, will do the business.

— Jane Austen