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— Clive James"Writers quite often starve. And I'm mainly just writing critical prose and poetry, that's a formula for starvation."
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The Patriarch Joseph, after agreeing with the Latins that their formula of the Holy Ghost proceeding from the Son meant the same as the Greek formula of the Holy Ghost proceeding through the Son, fell ill and died. An unkind scholar remarked that after muddling his prepositions what else could he decently do?
— Steven Runciman
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
— Seth Godin
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