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There are four purposes of improvement: easier, better, faster, and cheaper. These four goals appear in the order of priority.
— Shigeo Shingo
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If you ask people in the mainstream what they want, they'll say faster and smaller and cheaper. But with that you don't get innovation. If you align yourself with the ball-breaker, high-testosterone crowd, that leads to innovation.
— Jean-Louis Gassee
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