"Vampires have always held a very seductive kind of lore and have always been some variety of attractive, whether it's attractiveness that's born of just the physical attributes that they have - this kind of ethereal beauty or translucent pallor - or whether it is more to do with the way they carry themselves."

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The danger of tautological propositions is considerable in discussions of the concept of normal profits. Because supernormal profits seem to invite newcomers to an industry and sub-normal profits seem to drive away those who are in an industry, some writers are inclined to define normal profits as the earnings of the fixed resources in an industry which neither grows nor declines in size or number of firms. It should be clear that such a definition is useless: it muddles together attractiveness and actual afflux, desirbility of entry and ease of entry, zero profits and monopoly rents.

— Fritz Machlup