"Every day of my life it feels as if I'm fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere."

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We don't really want a huge house, but we want the house to be slightly bigger than our neighbors, and a car that is bigger than our neighbor's, and they're going on vacation that's slightly more expensive, and this escalation happens that things got out of hand.

— Dan Ariely