"Rappers hate each other, not the labels that got rich, Don't care about culture, they only want profit. If your album sell slow, bet you'll get dropped quick; Q-Tip warned us: the industry's toxic. For reference, check out BDP's Sex and Violence."

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When I did the album Electric Circus, not only was it not commercially received. But even the critics and hip-hop community was like "What is this?" At that moment, I could've been written off. But I had to believe because I really love what I do. I'm passionate about it. If 12 million recognize it, that's beautiful. If 12,000 do, that's beautiful. But I'm always going to put my heart and soul in it and I'm going to shoot for the stars and go for the highest levels of recognition and creativity. I definitely doubted myself at the time. But it always come back to believing what I do.

— Common