"The concept of Who Am I is following me around from 2001 to 2005, I filmed high quality videos but never really serviced them to the television so I saved those and I knew that would be an incentive for the fans."

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We tend to think that, in a traditional organisation, people are producing results because management wants results, but the essence of a high-quality organisation is people producing results because they want the results. It's puzzling we find that hard to understand, that if people are really enjoying, they'll innovate, they'll take risks, they'll have trust with one another because they are really committed to what they're doing and it's fun

— Peter Senge