"I think we're at a moment in history where all the rules are out the window; it's not about "Here's a single, and then let it build for a couple of months and then put out an album." Doing a common project Supa Dups we're having fun thinking about how we can improvise and make it fun for people to be fans of the music."

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After you publish a book, you become a writer and you're supposed to take it very seriously. You're supposed to show up at your desk - although frankly, I don't have a desk, I write in bed - you're supposed to show up at your bed and produce work. I think it's a little bit like work. I like to have fun with it, do things like make silly book trailers. I don't want to take this too seriously.

— Gary Shteyngart