"Although it is difficult to pinpoint the physical base or location of awareness, it is perhaps the most precious thing concealed within our brains. And it is something that the individual alone can feel and experience. Each of us cherishes it highly, yet it is private."

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Whereas the average individuals "often have not the slightest idea of what they are, of what they want, of what their own opinions are," self-actualizing individuals have "superior awareness of their own impulses, desires, opinions, and subjective reactions in general."

— Abraham Maslow