"I must say that in my own mind, I think what's important is for us, as a society, to radically reduce the consumption of meat. This is more important than some fraction of us become moral saints and become vegetarians so it would be much better if we would reduce meat consumption by three quarters of each of us as an individuals would only eat one-quarter as much meat as we do now then that half of the population should become vegetarian. We should see this as a collective challenge rather than an issue about individual, moral period."