"Those people who are scared of science or are a bit dismissive of science tend to not really understand what science really is, which is the most beautiful, most elegant and most creative way of looking at the world."

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Get people talking. Learn to ask questions that will elicit answers about what is most interesting or vivid in their lives. Nothing so animates writing as someone telling what he thinks or what he does - in his own words. His own words will always be better than your words, even if you are the most elegant stylist in the land.

— William Zinsser