Share this sentence
— Dan Ariely"Money are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?"
Related information
Discover more quotes
Previous Quote
Be sure that you are well compensated for illiquidity - especially illiquidity without control - because it can create particularly high opportunity costs.
— Seth Klarman
Next Quote
Uncertainty is where things happen. It is where the opportunities - for success, for happiness, for really living - are waiting.
— Oliver Burkeman
Loading recommended content...