"While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge."

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You are an individual, and you came here on your own as a child, and you will die on your own. The fact that you may live in a community or with your family does not change the solitude of your spiritual journey. By cluttering your life with many things, you soon lose sight of who you are and what you came for.

— Stuart Wilde