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— Dan Pallotta"Brand is much more than a name or a logo. Brand is everything and everything is brand"
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Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
— Gary Vaynerchuk
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Brands always mean something. If you don't define what the brand means, your competitors will
— Richard Branson
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