"Printing and transporting paper is very expensive, and e-books eliminate the expensive four-color printing, the higher quality paper, the ocean shipping, the customs clearance, the inventory, answering the telephone, writing up the orders, picking, packing and shipping and managing all of these functions. So we eliminate a huge number of costs and the chance that those books won't sell."

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It [the free market] is an organizational way of doing things, featuring openness, which enables millions of people to cooperate and compete without demanding a preliminary clearance of pedigree, nationality, color, race, religion, or wealth. It demands only that each person abide by voluntary principles, that is, by fair play. The free market means willing exchange; it is impersonal justice in the economic sphere and excludes coercion, plunder, theft, protectionism, and other anti-free market ways by which goods and services change hands.

— Leonard Read