"Investments - particularly those that involve the change of control of a company - only work when they work well for all parties involved."

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We invest in things like the future, like our children, like education. In other words, we invest in things that we understand we will not see an immediate return of investment but everybody knows it will have a positive impact and you can easily measure it over the course of time. Your why is exactly the same thing.

— Simon Sinek