"A good novel should be deeply unsettling - its satisfactions should come from its authenticity and its formal coherence. We must feel something crucial is at stake."

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If you give a man the correct information for seven years, he may believe the incorrect information on the first day of the eighth year when it is necessary, from your point of view, that he should do so. Your first job is to build credibility and the authenticity of your propaganda, and persuade the enemy to trust you although you are his enemy.

— PSY