"I'm not James Bond. There's your headline! It's very clear to me that he's the furthest from my character that it's possible to be. It's somebody I play."

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You can write a 1st paragraph that continues the same thought you expressed in your headline. If you stop a reader with a headline about house paint, you can be sure of at least one thing about that reader: He wants more info about house paint. You will not lose him as long as you continue to give him what he wants.

— John Caples