"I know not what to call this, nor will I urge that it is a secret, overruling decree, that hurries us on to be the instruments of our own destruction, even though it be before us, and that we rush upon it with our eyes open."

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In an initial period, Photography, in order to surprise, photographs the notable; but soon, by a familiar reversal, it decrees notable whatever it photographs. The 'anything whatever' then becomes the sophisticated acme of value.

— Roland Barthes