"Once shoppers become empowered, we will facilitate industries thinking in completely new terms; for example, making products that are totally biodegradable."

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I love hiking in the hills not far from my house. I'm invested in my hikes. Sometimes kids go up there and spray-paint over the signs; I've found a biodegradable paint cleaner, and I'll scrub the signs so they're nice and clean.

— Nathan Fillion