"Or why you are wearing a picture of Santa Clause on you shirts, but-” “It’s Herman Melville."

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Writing simply means no dependent clauses, no dangling things, no flashbacks, and keeping the subject near the predicate. We throw in as many fresh words we can get away with. Simple, short sentences don't always work. You have to do tricks with pacing, alternate long sentences with short, to keep it vital and alive.... Virtually every page is a cliffhanger--you've got to force them to turn it."~

— Dr. Seuss