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— Daniel Kahneman"The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics."
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Pleasure is our first and kindred good. It is the starting point of every choice and of every aversion, and to it we always come back, inasmuch as we make feeling the rule by which to judge of every good thing.
— Epicurus
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Children of course are monstrously conventional, repelled at once by whatever is off-center, out of whack, unmanageable. And being an only child I had been coddled a good deal (also scolded). I was awkward, precocious, timid, full of my private rituals and aversions.
— Alice Munro
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