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— Daniel Kahneman"You are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people in general."
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Rat race is the perfect name for it,' she said. 'We're always going and going and going, and never asking where. Did you ever hear of having more than you wanted? So that you couldn't want anything else and then started looking for something else to want? It seems like we're always searching for something to satisfy is, and never finding it. Maybe if we could lose our cool we would.
— S. E. Hinton
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We start with our consumers and spend an exorbitant amount of time talking with them, trying to figure out what's driving them, finding out where they are and how they're changing things.
— Cathy O'Brien
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