"I can't help but admire the structural linguists who have carved out for themselves a linguistic discipline based on the deterioration of written communication. Another case of men devoting their lives to studying more and more about less and less - filling volumes and libraries with the subtle linguistic analysis of the grunt."

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This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.

— John P. Kotter