"If you step back from it and really think about what the mass media does on a global scale, the most significant thing it does is coordinate behaviour."

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Human beings either function as individuals or as members of a pack. There's a switch inside us, deep in our spirit, that you can turn one way or the other. It's almost always the case that our worst behaviour comes out when we're switched to the mob setting. The problem with a lot of software designs is that they switch us to that setting.

— Jaron Lanier