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— Daniel Starch"Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest."
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Of course, with the last ads shipped and the last polls conducted, there's not much to do but try to read the tea leaves. And from what Democrats are seeing, it doesn't look good. At all.
— Christopher Michael Cillizza
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The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.
— Rochelle B Lazarus
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