"Silicon Valley isn't usually where aspiring authors go to kick-start a literary reputation. [...] How'd he do it? By courting bloggers and influential techies like Joi Ito, Stewart Brand, and Craig Newmark demonstrating that if you can get the geek grapevine on your side, you don't need Random House."

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Back in my days as a children's book editor, my superiors caught on to the fact that teenagers were using the Internet to gossip about each other, and thought it might be nifty to develop a series of books about an anonymous high-school blogger who gossips about her classmates. The concept was passed on to me.

— Cecily von Ziegesar