"For me, Glasgow is all about the people and the spirit of the place. You have enough Greggs bakers, though, Ill say that. The opening of the 1977 Star Wars movie was possibly the only time Ive seen a longer queue round the block than in Glasgow for sausage rolls. That was quite an eye-opener."

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Baker has done it again! Building on the core principles that he advanced in Professional's Guide to Value Pricing and The Firm of the Future, Ron Baker has again evolved thought leadership on the critical dynamics of value and pricing. Baker's latest work, Pricing on Purpose: Creating and Capturing Value, provides real-world examples and practical strategies that provide a framework for pricing optimization. His clarity of purpose and passionate call to action resonates in today's intellectual capital economy.

— Thomas Finneran