"And as long as you’re making choices unconsciously, you can’t consciously choose to change that ineffective behavior and turn it into productive habits."

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If you haven’t already clearly defined your values, you may find yourself making choices that conflict with what you want. If, for example, honesty is a big thing for you, but you hang out with liars, there’s a conflict. When your actions conflict with your values, you’ll end up unhappy, frustrated, and despondent. In fact, psychologists tell us that nothing creates more stress than when our actions and behaviors aren’t congruent with our values.

— Darren Hardy