"I'd like to provide information, inspiration, and access to whatever goods and services are needed to make it super easy for everyone to change their lifestyle to a sustainable one."

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One of the great sadnesses of modern life, because of our disenfranchisement and disillusionment with religion, is that we don't have access to these ideas. Yoga and meditation, for me, is a way of, in this secular world, accessing very very beautiful principles that would perhaps make us happier, at a time when people feel disillusioned with the economy, concerned about the ecology, worried with politicians, and don't trust what they're being told on television.

— Russell Brand